Over the past seven years, we’ve worked with thousands of golf coaches—from PGA professionals to independent instructors—and one thing is clear: coaches who actively use social media get more students, build stronger brands, and grow their businesses faster.
But here’s the catch—not all social media strategies work the same. Simply posting a few swing tips here and there isn’t enough. To truly leverage social media, you need a strategy that helps you stand out, engage potential students, and convert followers into paying clients.
So, after years of working with top coaches, here’s what we’ve seen work best.
1. Pick the Right Platforms (Don’t Try to Be Everywhere)
A common mistake we see coaches make? Spreading themselves too thin. You don’t need to be on every platform—just the ones that actually move the needle.
Here’s where we’ve seen golf coaches get the best results:
- Instagram & TikTok – Best for short-form videos, quick golf tips, behind-the-scenes content, and student success stories.
- Facebook – Ideal for community engagement, posting class schedules, and running targeted ads for local students.
- YouTube – A goldmine for in-depth swing analysis, drills, and lesson highlights. Many coaches grow their businesses exponentially by sharing high-quality instructional videos.
- LinkedIn – If you’re looking to network with other coaches, connect with golf businesses, or build credibility, this is where to be.
💡 What we’ve seen: The best-performing coaches focus on one or two platforms and go all in—rather than trying to post everywhere and burning out.
2. Video Content Wins (Every Time)
Golf is a visual sport, and if you’re not posting videos, you’re missing out.
Here’s what we’ve learned from tracking thousands of golf-related posts:
- Quick Tips & Drills – 30-60 second videos showcasing simple, effective drills perform best.
- Before & After Student Transformations – Showing real progress builds credibility and gets
- huge engagement.
Live Q&A Sessions – Answering common questions in real-time helps build relationships with potential students. - Behind-the-Scenes Content – Giving a look into your daily coaching routine makes you more relatable and trustworthy.
📊 Stat: Video content gets 1200% more shares than text and image content combined. (Brightcove)
💡 What we’ve seen: Coaches who consistently post quick tips and student success stories see the most engagement. The best part? These videos don’t need to be high production—an iPhone and good lighting are all you need.
3. Use Hashtags & Local Targeting to Attract Students Near You
Most golf coaches we work with don’t need a huge national following—they just need to be visible to the right people in their area.
The fastest way to do that? Local hashtags.
🏌️♂️ #GolfTips
⛳ #GolfLessons
🏆 #GolfCoach
📍 #YourCityGolf (e.g., #HoustonGolf, #SanDiegoGolf)
📊 Stat: Posts with at least one hashtag average 12.6% more engagement than those without. (Hootsuite)
💡 What we’ve seen: The #1 mistake coaches make is forgetting to localize their content. If you’re in Scottsdale, make sure your posts mention Scottsdale so local golfers actually find you!
4. Student Testimonials = Instant Credibility
One of the biggest things we tell coaches? Let your students sell your services for you.
Nothing builds trust like a real success story from a happy student.
- Ask students for a short testimonial video (or a written review with a photo).
- Pair testimonials with before & after swing videos to show real progress.
- Post stories about your students winning tournaments or reaching milestones.
📊 Stat: 88% of consumers trust user-generated content (like testimonials) as much as personal recommendations. (Stackla)
💡 What we’ve seen: Coaches who regularly post student testimonials and success stories don’t just get more engagement—they get way more inquiries from new students.
5. Engage & Actually Talk to Your Audience
One thing we always remind coaches: social media isn’t just about posting—it’s about interacting.
- Respond to comments & questions on your posts.
- Encourage students to tag you in their golf videos.
- Run polls & quizzes (e.g., “What’s your biggest swing struggle?”).
- Collaborate with other golf pros to cross-promote each other’s content.
📊 Stat: Brands that actively engage with followers see 20-40% more customer loyalty than those that don’t. (Sprout Social)
💡 What we’ve seen: Coaches who engage with their followers (instead of just posting and ghosting) build a real community—and their student base grows much faster as a result.
6. Paid Ads = Faster Results
While organic social media growth is great, if you want to reach more students fast, ads work.
📌 Target golf enthusiasts in your area – Run ads to people interested in golf within a 10-15 mile radius of your location.
📌 Promote a Special Offer – Try running an ad for a discounted first lesson or a free swing evaluation.
📌 Retarget Website Visitors – If someone visits your site but doesn’t book, ads can bring them back.
📊 Stat: Facebook ads reach 2.11 billion users every month. (Hootsuite)
💡 What we’ve seen: The best-performing ads for golf coaches focus on video, have a clear call-to-action, and highlight an irresistible offer (like a free assessment).
7. Stay Consistent (Even When You Don’t Feel Like Posting)
One of the biggest reasons coaches struggle with social media? They start strong, then stop posting.
Here’s a simple posting schedule that works:
- Instagram & TikTok – 3-5 times per week
- Facebook & LinkedIn – 2-3 times per week
- YouTube – 1-2 high-quality videos per month
📊 Stat: Businesses that post consistently grow their audience 4x faster than those that post sporadically. (Content Marketing Institute)
💡 What we’ve seen: The most successful coaches schedule their content in advance and use tools like Hootsuite or Later to stay consistent.
Ready to level up your social media presence?
